Audi Announces New Function on Demand Subscriptions for Select Models


Function on Demand allows post-purchase upgrades for certain options like MMI Nav, Wi-Fi, or Light Function.

Audi has announced that the 2021 Q5, Q5 Sportback, A4, and A5 range will be the first models to receive the company’s all-new Function on Demand subscription service. The company’s electrified models, the 2021 Audi e-tron and e-tron Sportback will also receive a Light Function package, which will be exclusive to the Premium trim levels.

With the Function on Demand subscription, customers can now use the myAudi app to purchase Multi-Media Interface (MMI) Navigation Plus via the all-new myAudi Marketplace option. This will allow drivers to use the service even if their vehicles were not equipped with the option from the factory, which means owners of preowned Audis can also avail company’s new service. Audi’s MMI Navigation Plus feature via Function on Demand now includes Audi connect PLUS with Full-Speed Wi-Fi.

According to Audi, “MMI Navigation plus bundled with Audi connect PLUS with Full-Speed Wi-Fi™, unlocks Audi’s vibrant and immersive satellite navigation for customers looking for short-term road trip functionality or to help customers make their Audi more perfect for them.”

Audi Announces New Function on Demand Subscriptions for Select Models

The MMI Navigation Plus feature is available for a monthly purchase price of $84.99 or a 12-month subscription fee of $849.99 (~$70.83). This feature also allows the occupants to pair up to 8 compatible devices and stream videos using the onboard 4G LTE WiFi network. As part of Audi Connect Plus, customers will get all Audi Connect Prime and Audi Connect Care features.

Audi claims, “Function on Demand opens up the full Audi navigation experience, complete with a real-life satellite view, natural speech recognition controls that learn language, handwriting recognition on the newly enlarged 10.1-inch MMI touchscreen and all other services included in the CARE, PRIME, and PLUS packages for these models.”

The Premium trim levels of 2021 Audi e-tron and e-tron Sportback models, on the other hand, can now be equipped with the Light Function Package. This includes features like Turning Lights which offer lateral illumination and are activated as soon as the driver uses the turn signals. The package also offers Maneuvering light and Dynamic cornering light features. The former “Illuminates maneuvering area laterally in front when reversing” and the latter follows the steering to offer illumination when the vehicle is cornering.

Customers, who opted for Premium trim models of Audi e-tron and e-tron Sportback can subscribe to the Light Function Package for a one-time fee of $259.99. Audi has also revealed that it will announce additional Function on Demand features and models in the future.

Image Source: Audi

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