The Macy’s Toys R Us Collection Is Here, and We’re All Feeling Like Kids Again


Have you missed the famous Toys R Us jingle, “I don’t wanna grow up, I’m a Toys R Us kid,” being excitedly recited by your kid, or maybe even you? Well, it’s back, along with the beloved (and sometimes scary) Geoffrey the Giraffe.

For over 70 years, parents and kids have flocked to the beloved toy store. But all that joy and merriment came to a screeching halt in 2017 when the company was forced to close its doors. It seemed like the mad, late-night Christmas Eve dash to Toys “R” Us in an effort to nab the one toy your kid willfully exclaimed just hours before they would die if they didn’t get was a distant memory. But now, Toys R Us is back.

Macy’s has swooped in, bringing the dynamic toy brand back into the mainstream shopping arena. Along with partner WHP Global, Macy’s is backing Toys R Us as “the dedicated authority for all things toys and play, with highly immersive and engaging content that seamlessly connects consumers to the toy offering at,” says the news release. The world’s greatest toy store is online at Macy’s through the year and arrives in over 400 stores in 2022.

This isn’t the first time the two retailers have joined forces. In 2012, Macy’s offered Toys R Us Express products featuring the 2012 Toys R Us Holiday Hot Toy list in select Macy’s stores. And as retailers begin to release their annual toy books, this good news arrives just as retailers are beginning to roll out their annual toy books. In fact, Target’s toy list release beat, not only Walmart to the punch, but kicked off the holiday season earlier this year (the first toy list landed in September last year).

Given this early start, it’s smart to beat the shopping crowds. Find out which toys made the Hottest Holiday Toys of 2021 list.

What’s In the Collection?

The Toys R Us collection is shoppable just like its website used to be. It’s organized by age, toy type, characters and brands, and includes classic faves along with the latest in toy trends.

These are the favorites making us wish we were Toys R Us kids again:

Barbie Extra Doll

Image: Toys R Us / Macy’

An “extra” Barbie doll is just the vibe we need. Each Barbie Extra rocks its own unique style of bold fashion and making a big statement. Their pets, each different and adorable bring tons of personality. They are all about having fun with fashion with glitter, gummy bears, emojis and stand-out hair bringing EXTRA vibes wherever they go.

$24.99 at Toys R Us at Macy’s

FAO Schwarz Realistic Plush Pug

Screen Shot 2021 08 24 at 8.59.56 AM
Image: Toys R Us / Macy’

If your lifestyle isn’t conducive to having a pup, this little guy might be the next best thing — and you don’t have to worry about training him. This super soft and snuggly companion comes with official adoption papers and will steal your child’s heart and spark their imagination.

$39.99 at Toys R Us at Macy’s

Schylling Speedster Ride On Silver Race Car

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Image: Toys R Us / Macy’

The retro 1920s metal speedster riding car is a fancy race car for toddlers ages 18 months and up. It has a chrome-like finish and measures 29 inches long with a maximum weight limit of 42 pounds.

$109.99 (On sale for $98.99 for a limited time) at Toys R Us at Macy’s

The post The Macy’s Toys R Us Collection Is Here, and We’re All Feeling Like Kids Again appeared first on The Real Deal by RetailMeNot.

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